Head of Marketing - Dana Tunai (Auto Financing)

Join WOM Finance, a leading financial services company in Indonesia, as our Head of Marketing for Dana Tunai (Auto Financing) in Mamuju, Sulawesi Barat. In this pivotal role, you will drive the growth and performance of our auto financing portfolio by developing and implementing comprehensive marketing strategies. You'll work closely with cross-functional teams to ensure that our marketing efforts align with our business objectives and deliver exceptional results. This opportunity to lead and innovate in a dynamic and rapidly growing industry.

As Head of Marketing, you'll be responsible for overseeing all aspects of our marketing efforts, from brand development and digital marketing to customer acquisition and retention. You'll leverage your expertise to create compelling campaigns that resonate with our target audience and drive customer engagement. With a strong focus on data-driven decision making, you'll continuously monitor and optimize our marketing performance to achieve our business goals.

WOM Finance is committed to fostering a culture of innovation, collaboration, and continuous learning. As our Head of Marketing, you'll have the opportunity to work with a talented and diverse team, and contribute to the company's ongoing success and growth. Join us and be part of a team that's shaping the future of financial services in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive the growth of our auto financing portfolio.
• Oversee all aspects of our marketing efforts, including brand development, digital marketing, customer acquisition, and retention.
• Leverage data analytics tools such as Google Analytics, SEMrush, and Hootsuite to track and optimize marketing performance.
• Create and execute compelling marketing campaigns that resonate with our target audience and drive customer engagement.
• Collaborate with cross-functional teams to ensure that our marketing efforts align with our business objectives.
• Monitor and analyze market trends to identify opportunities for growth and innovation.
• Develop and maintain strong relationships with key stakeholders, including partners, vendors, and customers.
• Foster a culture of innovation, collaboration, and continuous learning within the marketing team.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a proven track record of success in a similar role.
• Proven expertise in developing and implementing comprehensive marketing strategies.
• Strong understanding of data analytics tools and techniques, with experience using Google Analytics, SEMrush, and Hootsuite.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proven ability to drive customer engagement and loyalty through innovative marketing campaigns.
• Familiarity with the financial services industry, particularly auto financing, is a plus.
• Strong leadership and management skills, with the ability to mentor and develop a high-performing team.

🛠️ Keahlian

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